Royal Enfield announces the release of a new ad film created and
produced by Wieden+Kennedy, Delhi. This film is a tribute to the
wonderful people who build, sell, ride and maintain these adored
machines, and is a heartfelt tribute to the city that Royal Enfield
calls home.
Starting this week, the ad will release across cinemas, digital
channels and other select media channels across India, supported by
print advertising.
Royal Enfield is a rare breed in an age of mass-produced,
user-friendly predictability. These are mechanical motorcycles,
handcrafted with love, engineered with purpose, and designed in a way
that gives each machine its own unique character. This character is
reinforced by Royal Enfield’s cultural DNA – by where it was born, and
by where it is now built. Its classic British pedigree shows in every
line, while the gleaming new engine hints at the devotion that has
enabled this legendary marque to thrive in the outskirts of Chennai.
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